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Behind the brand

Reebok

Brand origin: United KingdomSince 1958

Reebok was founded in Bolton, England, in 1958 by brothers Joe and Jeff Foster, building on their family’s running-shoe heritage.

Its story grew from athletics into fitness and everyday trainers. The brand later became associated with aerobics footwear and Pump technology.

Brand origin describes the brand’s roots. Manufacturing country varies by product.

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History sources