Behind the brand
Levi’s
Brand origin: United StatesSince 1853
Levi Strauss opened his San Francisco dry-goods business in 1853. The company’s story is closely tied to the development of blue jeans.
In 1873, Levi Strauss and tailor Jacob Davis patented riveted work trousers. That practical reinforcement helped define the jeans that became central to the brand.
Brand origin describes the brand’s roots. Manufacturing country varies by product.
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